Changing the law on tracking

In 2008 BT, Virgin and TalkTalk signed up to a new technology called Phorm, tracking users’ online habits to target them with ads.

Thanks to our campaigning, complaints from ORG, and other campaigners, to the EU Commission resulted in legal threats against the UK Government from the EU.

In 2010 the Home Office was forced to take action to change UK law to ensure that citizens are protected from this personal intrusion.