Who do they think you are?

Political parties are profiling voters across the UK, using personal data purchased from the same people who give you a credit score to try and guess information about your religious and political beliefs, family life and social status.

Often those guesses are completely wrong. This matters, a lot. It determines your political relationship with that party, and whether they talk to you, engage with you, care about you. All because of who they think you are.

Description: Person sitting on stairs, License: https://unsplash.com/license
Description: This African-American father was shown in the process of teaching his young daughter how to properly wash her hands at their kitchen sink, briskly rubbing her soapy hands together under fresh running tap water, in order to remove germs, and contaminants, thereby, reducing the spread of pathogens, and the ingestion of environmental chemicals or toxins. Children are taught to recite the Happy Birthday song, during hand washing, allotting enough time to completely clean their hands, License: https://unsplash.com/license
Description: Smiling woman sitting on floor near armchair indoors, License: https://unsplash.com/license

If you’re registered to vote in the UK, political parties will be collecting information on you that looks like the below.

FIND OUT WHO THEY THINK YOU ARE

You have the legal right to see the personal data political parties hold on you.

Get some answers

Political Parties

If you have already received a DSAR response, click here for help interpreting what you got back from each party. We’ll be adding more parties as results come in. Watch this space!

The Story So Far

Winners, losers, and unanswered questions

In their report released on Monday the House of Lords’ Democracy and Digital Technologies Select Committee produced a comprehensive overview of problems it considers to be of high importance to a functioning democracy.
Read more

More Information

Press Releases