Who do they think you are?

Political parties are profiling voters across the UK, using personal data purchased from the same people who give you a credit score to try and guess information about your religious and political beliefs, family life and social status.

Often those guesses are completely wrong. This matters, a lot. It determines your political relationship with that party, and whether they talk to you, engage with you, care about you. All because of who they think you are.

If you’re registered to vote in the UK, political parties will be collecting information on you that looks like the below.

FIND OUT WHO THEY THINK YOU ARE

You have the legal right to see the personal data political parties hold on you.

Get some answers

Political Parties

If you have already received a DSAR response, click here for help interpreting what you got back from each party. We’ll be adding more parties as results come in. Watch this space!

The Story So Far

Blindspots in new guidance on use of data in campaigning

Political parties are profiling voters across the UK, using personal data purchased from the same people who give you a credit score to try and guess information about your religious and political beliefs, family life and social status. Often those guesses are completely wrong. This matters, a lot. It determines your political relationship with that […]
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ORG Takes Political Parties to Privacy Watchdog

Political parties are profiling voters across the UK, using personal data purchased from the same people who give you a credit score to try and guess information about your religious and political beliefs, family life and social status. Often those guesses are completely wrong. This matters, a lot. It determines your political relationship with that […]
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10,000,000 voters racially profiled by Conservatives

Political parties are profiling voters across the UK, using personal data purchased from the same people who give you a credit score to try and guess information about your religious and political beliefs, family life and social status. Often those guesses are completely wrong. This matters, a lot. It determines your political relationship with that […]
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Digital Imprints, GDPR and Enforcement

Political parties are profiling voters across the UK, using personal data purchased from the same people who give you a credit score to try and guess information about your religious and political beliefs, family life and social status. Often those guesses are completely wrong. This matters, a lot. It determines your political relationship with that […]
Read more

Winners, losers, and unanswered questions

Political parties are profiling voters across the UK, using personal data purchased from the same people who give you a credit score to try and guess information about your religious and political beliefs, family life and social status. Often those guesses are completely wrong. This matters, a lot. It determines your political relationship with that […]
Read more

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