Who do they think you are?

Political parties are profiling voters across the UK, using personal data purchased from the same people who give you a credit score to try and guess information about your religious and political beliefs, family life and social status.

Often those guesses are completely wrong. This matters, a lot. It determines your political relationship with that party, and whether they talk to you, engage with you, care about you. All because of who they think you are.

If you’re registered to vote in the UK, political parties will be collecting information on you that looks like the below.


You have the legal right to see the personal data political parties hold on you.

Get some answers

Political Parties

If you have already received a DSAR response, click here for help interpreting what you got back from each party. We’ll be adding more parties as results come in. Watch this space!

The Story So Far

The DPDI Bill Threatens the Integrity of the UK General Election

In our latest briefing, Open Rights Group raises the alarm over changes in the Data Protection and Digital Information Bill (DPDI Bill) that could open the floodgate for the abuse of data analytics and new technologies for electoral manipulation.
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Blindspots in new guidance on use of data in campaigning

The Information Commissioner’s Office published their new “Guidance for the use of personal data in political campaigning”.
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ORG Takes Political Parties to Privacy Watchdog

On 11 December 2020, the eve of the anniversary of the 2019 General Election Open Rights Group submitted complaints, represented by the data rights firm AWO, to the Information Commissioner’s Office on behalf of data subjects on the processing of personal data by the Labour Party, the Conservative and Unionist Party and the Liberal Democrats.
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10,000,000 voters racially profiled by Conservatives

The summary report of ICO’s audits of UK political parties have finally been published.
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Digital Imprints, GDPR and Enforcement

Yesterday ORG submitted its response to the Cabinet Office’s technical consultation on digital imprints.
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Winners, losers, and unanswered questions

In their report released on Monday the House of Lords’ Democracy and Digital Technologies Select Committee produced a comprehensive overview of problems it considers to be of high importance to a functioning democracy.
Read more

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