Religious and Political Views

Political parties are desperate to know what your religion and political views are.

If you vote in the UK, these judgements are made about you and applied to records the parties keep.

They use this to decide whether to ask you for money, what messages to send you, or whether to send you messages at all, through targeting, like when Zack Goldsmith targeted London’s Hindus in the last London mayoral election.

Religious beliefs and political views are granted higher standards of protection in data protection law. Political parties should only access this information in specific circumstances. 

Profile Terms

We’ve translated the coded terms parties use to describe your religious and political views and attach to your voter registration data, name and address. Have a look.


An attempt to estimate how strongly you feel about austerity.

Party:  Labour


An attempt to estimate what religion you are.

Party:  Conservatives


An attempt to estimate how strongly you support (or not) the Scottish National Party.

Party:  Labour


A score that estimates if you are a Tory voter or not.

Party:  Conservatives


The likelyhood that you would vote Labour in 2019.


The likelihood that you are a ‘pragmatic liberal’, an internal category used by the Lib Dems to describe some of their voters.


The likelihood that you supported staying in the EU as of 2019.


An attempt to estimate how strongly you support staying in the EU.

Party:  Labour

Want to see what they they think about your religion? Submit a Data Subject Access Request (DSAR) below.

Do UK political parties know your religious & political views?

Submit a Data Subject Access Request (DSAR) to find out.

Submit DSAR

Political Parties

If you have already received a DSAR response, click here for help interpreting what you got back from each party. We’ll be adding more parties as results come in. Watch this space!