Social Status
What’s more British than being obsessed with class? Being embarrassed about it of course.
This reticence doesn’t apply to political parties. For example, the Liberal Democrats have purchase demographic data from CACI to which uses ‘everything from consumer habits to disposable income’ to try and guess more about your background.
Some political parties even try to guess your favourite newspaper to work out if you will vote for them.
If you vote in the UK, the chances are these calculations are held on your record with each party. Who do they think you are?
Profile Terms
Parties believe they know your employment status and education level. They attach this information to your name and address. What do they think they know about you?
EmploymentStatus2011Person2019
An attempt to guess whether you are employed or not.
FinishedEducation15OrUnderPercentage2019
An attempt to guess if you sat GCSE’s or not. This is based on data modelled by Experian, a credit card company and data broker.
FinishedEducation16To19Percentage2019
An attempt to guess if you finished sixth form or not. This is based on data modelled by Experian, a credit card company and data broker.
FinishedEducation20OrOverPercentage2019
An attempt to guess if you are university educated or not. This is based on data modelled by Experian, a credit card company and data broker.
HouseHoldIncomeV3ValueHouseHold2019
An attempt to guess how much money you and your partner make, as of 2019. This is based on data modelled by Experian, a credit card company and data broker.
NewspaperDailyMailPercentage2019
An attempt to guess how much you like and read The Daily Mail, as of 2019.This is based on data modelled by Experian, a credit card company and data broker.
NewspaperIndependentPercentage2019
An attempt to guess how much you like and read The Independent, as of 2019.This is based on data modelled by Experian, a credit card company and data broker.
NewspaperTelegraphPercentage2019
An attempt to guess how much you like and read The Telegraph, as of 2019.This is based on data modelled by Experian, a credit card company and data broker.
NewspaperTimesPercentage2019
An attempt to guess how much you like and read The Times, as of 2019.This is based on data modelled by Experian, a credit card company and data broker.
OutstandingMortgage2011Household2019
An attempt to guess the size of your mortgage. This is based on data modelled by Experian, a credit card company and data broker.
PersonIncomeV3BandPerson2019
an attempt to guess how much money you make. This is based on data modelled by Experian, a credit card company and data broker.
what Do political parties think about your social status?
Submit a Data Subject Access Request (DSAR) to find out.
Submit DSARPolitical Parties
If you have already received a DSAR response, click here for help interpreting what you got back from each party. We’ll be adding more parties as results come in. Watch this space!