Digital Privacy

Pervasive identity surveillance for marketing purposes

A technical report on personal data processing for LiveRamp’s “RampID” identity graph system based on an analysis of software documentation with a focus on Europe.

A report by Cracked Labs (, commissioned by Open Rights Group (, February 2024.
Authors: Wolfie Christl, Alan Toner.

The research for this report was conducted in September 2023. Every effort has been made to ensure the accuracy of the texts in this report. The author and the publisher accept no liability in the case of eventual errors.
© 2024 Cracked Labs. Unless indicated otherwise, the contents of this publication are licensed under the terms of CC BY-SA 4.0.