Electoral Commission Director of Regulation Louise Edwards called for new laws requiring online adverts to show clearly who has paid for them.
Pascal Crowe, Data and Democracy Project Officer at Open Rights Group responded saying:
“Effectively regulating online political advertising needs to go beyond campaign spending and require greater transparency over parties’ use of personal data. The Information Commissioner’s Office must be involved.
“Transparency is critical. Political actors using online advertising need to be forced to report with more specificity on their sources of personal data and how their targeting works."
Open Rights Group media enquiries: 0207 0961079