Last month, we announced that Phorm, the company whose technology delivers targetted ads based on where you visit on the web, were planning to hold a public meeting to face their critics. Details of the meeting have now been announced.
When: Tuesday, 15 April, 1830 - 2030 Where: The Lecture Theatre, Brunei Gallery, School of Oriental & African Studies, London (map)
The meeting is being hosted by 80/20 Thinking Ltd, and you can read more details about it on their website. Although the meeting is free for all to attend, 80/20 Thinking are asking that you send them an email to firstname.lastname@example.org to let them know you're coming along. From the 80/20 Thinking website:
80/20 Thinking, with the full cooperation of Phorm, has decided to organise a public meeting as part of the PIA (privacy impact assessment) process. We intend to use feedback from this event to inform the PIA. A final version of the PIA will be published by the end of April 2008.
Attendees are encouraged to read the technical analysis produced by Richard Clayton [pdf] in advance of the meeting.
The Information Commissioner's Office have today released a further statement on Phorm, making clear their belief that any systems using Phorm (such as BT's webwise) need to seek the consent of their customers on an opt-in (and not an opt-out) basis.
I'll be going to the public meeting next Tuesday, so if you'd like to ask a question, but you can't make it yourself, please leave it in the comments.