Yesterday, the BBC announced that a cross-platform "streamed" version of its on-demand service the iPlayer would be available by the end of the year. According to this report from BBC News Online:
"At the end of the year users of Windows, Mac or Linux machines will be able to watch streamed versions of their favourite TV programmes inside a web browser, as well as share the video with friends and embed programmes on their own websites, sites such as Facebook and blogs."
If the idea sounds vaguely familiar, that's because back in March, when the BBC Trust put the iPlayer out for consultation, the Open Rights Group gently suggested that streaming was a far better short term solution to on-demand services than DRM-restricted market-distorting technologies that would serve to widen the digital divide. We observed that:
"Such an approach is cheaper, lower risk, more inclusive (it works for example in libraries) and more flexible than the current BBC proposal. It may not appeal to consultants looking to make huge profits at public expense however, precisely because it is simple, clean and low-risk.
"It does not, of itself, address the desire for users to obtain content in DRM-free downloadable form for any platform, but it provides a basis until the BBC is able to identify more open solutions for the download of content, preferably ones which do not depend upon DRM... The Open Rights Group considers it is quite possible that, as already is clearly happening in the music world, the use of DRM will soon be abandoned by the market itself."
You can read our full submission to the BBC Trust here. But enough of the I-told-you-so-s. Is yesterday's move good news for licence fee payers who do not use Windows? Well, not really. Although they will now be given online access to content their licence fee has helped pay for, there are still fundamental inequities between users on different platforms, and this still leaves the BBC deforming the market in favour of Microsoft DRM and Windows. People on Macs, Linux, PDAs and other handheld devices are still losing out on all the features that make the downloadable iPlayer different from, say, the kind of streaming that the BBC has done for years with the RadioPlayer.
And that's not all. Ashley Highfield, director of Future Media and Technology at the BBC has now indicated that the full, downloadable iPlayer may never be made available to those who do not use the latest versions of Windows. When the iPlayer launched in June, Highfield was quoted as saying:
"I am fundamentally committed to universality, to getting the BBC iPlayer to everyone in the UK who pays their licence fee."
But yesterday, he admitted:
"We need to look long and hard at whether we build a download service for Mac and Linux. It comes down to cost per person and reach at the end of the day."
The BBC could avoid all this mess if it eschewed DRM and instead employed standard formats. The Open Rights Group believes that the BBC cannot be truly public service in the 21st century until it gives the British public access to the programmes that they have paid for without DRM or restriction. This is not a technology problem, but cuts to the heart of what the BBC is for and how it makes and commissions programming. ORG challenges the BBC and the BBC Trust to re-examine the BBC's commissioning and rights frameworks with the goal of creating public service content, owned by the public and available to all.
Update: The BBC Trust have hit back at the Future Media and Technology team, reiterating their condition that the entire service must be platform neutral and adding "we would expect BBC management to come back to us if they are planning any changes to iPlayer." Read the full report here.