Cashing in on your mobile

The mobile phone market industry in the UK is worth £14 billion, with 93% of adults owning a mobile phone, and 61% owning a smartphone. Within this multi-billion pound industry, there is a fast-growing market in services and products created from the data that customers generate when we use our phones.

In this report, we examine whether mobile phone users are being given enough information to make informed choices about how their data is used.

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