Reacting to the Demos Data Dialogue report, Jim Killock said:
"The government needs to pay close attention to this report's finding that 70% of people want a "right to delete" and a "right to retrieve" their data.
"These rights are in the EU's draft data protection regulation, but UK officials have been arguing to water down or remove them, after pressure from business.
"But the Demos report shows that businesses need customer confidence, which relies on these strong new protections." 
 http://www.demos.co.uk/publications/thedatadialogue Finding 6 page 15 shows there was high demand for a variety of reassurance measures overall. Of particular value was the 'ability to withdrawm data' (73 per cent) and to 'see what information is held on me' (70 per cent).