Glyn Wintle, 14 April 2009
... Another privacy concern repeatedly mentioned to the European Commission these days is behavioural advertisement: systems that monitor internet users' web browsing to better target them with advertisements. Now, European privacy rules are crystal clear: a person's information can only be used with their prior consent. And ee cannot give up this basic principle, and have all our exchanges monitored, surveyed and stored, in exchange for a promise of “more relevant” advertisement! The Commission is closely monitoring the use of behavioural advertising to ensure respect for our privacy rights. I will not shy away from taking action where an EU country falls short of this duty....Source: European Commission, Viviane Reding
