Glyn Wintle, 19 December 2008
Yahoo has stepped up pressure on Google and Microsoft’s online privacy policies after announcing that it would remove personally identifiable information from its database after 90 days. Yahoo currently anonymises user log data after 13 months, compared to nine months for Google search data. Microsoft keeps its users’ search data for 18 months but had pledged to lower that to six months if other search engines did the same. In another first, Yahoo’s new policy applies to logs of views and clicks of all its pages and advertising, as well as search.Source: Financial Times
