Orange decides against Phorm

Anne Onn, 31 October 2008

Orange, the mobile and broadband operator, has decided not to use Phorm's targeted advertising technology because of concerns about protecting its customers' data...

... Mr Fournier [senior vice-president of Orange's online advertising division] said the Phorm model currently lacked "clarity" on customers' privacy...

Source: Financial Times (Tim Bradshaw), 30 October 2008.