Orange decides against Phorm
Posted by Anne in Privacy, Regulation of Investigatory Powers Act at October 31st, 2008
Orange, the mobile and broadband operator, has decided not to use Phorm’s targeted advertising technology because of concerns about protecting its customers’ data…
… Mr Fournier [senior vice-president of Orange's online advertising division] said the Phorm model currently lacked “clarity” on customers’ privacy…
Source: Financial Times (Tim Bradshaw), 30 October 2008.
