BCS joins calls for Phorm service to be opt-in
Posted by Glyn in Data Retention, Privacy at April 30th, 2008
(Via ZDNet) Tom Espiner writes
The British Computer Society has called for Phorm’s controversial targeted-advertising system to be opt-in.
…
“If you are making use of personal information, you should be asking to do so, and it’s good practice to offer opt-in,” said Evans. “If you are looking to build trust amongst customers, this is the way to do it.”
…
Evans suggested that, at a recent “town-hall meeting” organised by Phorm, the company seemed to be pushing back against suggestions that its service should be opt-in.
